The Charles Camilleri Foundation is a charity dedicated to the responsible funding of young people in the Salford and Greater Manchester area. It does this through donations and grants with a particular focus on charitable causes, social enterprises and emerging business start-ups.

We were commissioned to redesign the existing identity which had become dated and gave the impression that the CCF was a business advice focused organisation rather than a young peoples charity. Our aim was to reposition the brand to better reflect their work with charitable causes while giving the CCF a much friendlier and more approachable feel.

To accompany the new logo we designed a range of ‘causes’ icons to be used throughout their website and social media posts, t-shirts for the charities coordinators and even a large dummy cheque for donation photo-ops. The iconic hat marque was inspired by Charles Camilleri’s own trilby which famously he was never seen without in public.

Created in collaboration with Charlene Giles and Amy francis.
Photographs provided by the Charles Camilleri Foundation.

Discipline:

Art Direction / Branding

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