When I posted my Left Fest logo explorations on Instagram I got some great feedback from my friend Bobby - who pretty much taught me how to use Illustrator back in the day. I took what he said on board and made a quick update to this one.
It now has a sexy squared S and a tall E to complement it.
I've been sharing some images from this series on my Instagram / Twitter lately and I wanted to give people a little bit more info about them.
They’re from a personal project that I'm currently working on which actually came from one of the small animated experiments I did around this time last year. I just couldn’t get this one out of my head. I knew there was something more I wanted to do with the idea and the system behind it, I just wasn’t sure what. So I put it to one side and left it to percolate, until now.
Last weekend I flew to Holland with some friends to attend FITC Amsterdam, a design and technology conference that’s now in its 11th year. Taking place over two days it was jam-packed with great talks, workshops, networking events and free coffee!
There was such a nice vibe throughout and the venues layout helped to make each talk feel quite intimate, even in the big main stage area. An added bonus was the balance that came from it being a design & tech conference, which I think really allowed the speakers to dive deeper into their creative process and show off some of the tools they’re using.
Wow this site has been live for well over a year now? Its true what they say time flies when you’re having fun! I’d been wanting to give SL a much needed facelift for a while now and this felt like it was as good a time as any.
Before I get into the actual update I’d like to quickly go through the reasons why I felt I needed to do this little revamp: