Fetch is a celebration of dog ownership inspired by Dave’s German Shepherd Jax, who sadly passed away in February this year.
He loved to chase a ball with a boundless energy that’ll always be a huge source of inspiration.
Vibrant, energetic and multilayered this project tries to capture a tiny bit of the fun they had playing together over the years. It’s larger than life, just like he was.
To create the finished piece Dave wrote a program that randomly positions, scales and colours hundreds of illustrated versions of Jax’s favourite toys around a single image of him. Reference photos were used to help accurately recreate each of the objects that appear within the final piece.