Fetch is a celebration of dog ownership inspired by Dave’s German Shepherd Jax, who sadly passed away in February this year.

He loved to chase a ball with a boundless energy that’ll always be a huge source of inspiration.

Vibrant, energetic and multilayered this project tries to capture a tiny bit of the fun they had playing together over the years. It’s larger than life, just like he was.

To create the finished piece Dave wrote a program that randomly positions, scales and colours hundreds of illustrated versions of Jax’s favourite toys around a single image of him. Reference photos were used to help accurately recreate each of the objects that appear within the final piece.

Created using Processing + Hype Framework + SVG.


Illustration / Generative / Print

Fetch White OutlinedFetch White Outlined
Fetch final digital 01Fetch final digital 01
Fetch Reference Photo 02Fetch Reference Photo 02
Fetch Objects 01Fetch Objects 01
Fetch PrintFetch Print
Fetch code example 01Fetch code example 01